The Landscape Has Changed
The landscape has changed, traditional marketing methods are not performing like they have historically and medical community coverage is harder to achieve. MERGE Rx recognizes these changes and is providing you with a platform to change. MERGE Rx uses the web in ways you never thought possible. Communicate, share, and drive business. The only limitation is how big you dream. For over 7 years, MERGE Solutions has been able to engage some of the world's leading brands to amplify marketing and sales performance with dynamic information delivery and campaign deployments.
Physicians Are Under Increased Pressure
- Less time to spend with Pharmaceutical reps
- Physicians are spending less time attending physical conferences or lunches on medical topics and looking to other places for CME credits
- 38% of physicians agree they frequently change their prescribing behaviour due to online information
- The majority of physicians' e-Learnings are occurring after 7p.m. in the comfort of their homes
- Increased readership in online journals has spurred a wave of traditional content to be put online
- The physician is now referring their patients to Web information sources to augment the short time spent during the patient/physician consultation
Physicians are no longer picking up marketing material, but they are going online to get answers for their questions. Have you established a strong enough presence to reach those users and capture and track those interactions?
Multiple Methods of Influence
- Marketers need to revisit their marketing mix and re-evaluate how they present their message
- The ability to influence and track KOLs can result in greater brand acceptance
- Brand Management Dilemma?
- How to achieve higher levels of market coverage with a reduced budget or different marketing mix?
