Improve your Interactions
Improve the quality and duration of interactions with physicians, Key Opinion Leaders (KOLs) and other medical professionals. Traditionally, the focus of many organizations was just achieving a pure volume of calls or interactions. Marketing organizations achieved this by increasing the number of representatives for an area to saturate the market. This trend is characterized by many as the pharmaceutical representative arms race, where each group tried to gain higher levels of access and reach into their target audience. The subsequent effect was that the qualities of those interactions were greatly decreased and the information exchanged during those interactions was of little value. Take advantage of MERGE Rx's solution and dramatically increase the quality of your interactions within the medical community.
Physicians are branching out to new and different sources for treatment information. Trends are indicating more doctors are performing research online and getting information via electronic means by either communicating with their peers or performing research online. The MERGE Rx offering allows your firm to take advantage of these trends and go beyond traditional offerings to improve the quantity and quality of your interactions.
MERGE Rx allows companies to leverage data in new and creative ways to uncover smaller and smaller segments of customers in producing communication and marketing focused on that segment. MERGE helps uncover the segment, devise a means or channel in which to reach the segment, and then closely monitor the results.
Key Benefits
Access the market through non-rep driven channels - For organizations looking to diversify their marketing approaches, MERGE Rx offers a robust e-channel platform that allows a brand to address multiple customer segments and provide unique value add applications for each customer segment
Customer Intelligence - Learning from past customer interactions is the key to improve future ones. MERGE Rx allows you to understand what your customer is viewing and saying and then, segment these interactions by segment to understand trends. Learn more about Customer Segmentation. With MERGE Rx you can track the effectiveness of both the medium and the message.
Understand message consumption - For brand managers understanding how their message resonates with physicians is of key importance. MERGE Rx allows you to track which messages are widely viewed. Our reporting dashboards quickly illustrates which messages are resonating in the market and which need to be changed. Learn more about MERGE Rx's interactive analytics.
Advisory Board interactions - MERGE Rx provides a secure collaborative meeting place where the brand may now support ongoing conversation with Advisory Board members beyond the traditional onsite meeting to review documents and host virtual e-advisory board meetings throughout the year.
