Simply put, eMarketing is not just another channel in the sales funnel.

When used effectively, eMarketing plays a crucial role in driving other components of a firm's marketing strategy in helping to bolster presence in what is already an extremely competitive market. The problem is, is that pharma marketers are simply "tacking on" strategies to ride the sudden wave of popularity that is social media. eMarketers need to execute their plans strategically so that money invested in this channel furthers other initiatives across the board. Lisa Roner's article highlights the importance of an integrated marketing strategy and how even in what seems like daunting technological times, we cannot forget the most important component of all: our customers.

http://social.eyeforpharma.com/story/making-e-marketing-more-just-add

Cheers,
The MERGE Rx Team