Submitted by agalati on Fri, 08/07/2009 - 09:09

Social media is not the self-fulfilling prophecy that many think it is.

It needs to be implemented methodically with real and attainable goals that marketing teams tie it to. This rather honest blog post by World of Marketing highlights four objectives that should be considered when utilizing social media as part of your ongoing digital marketing strategy.

http://www.worldofdtcmarketing.com/files/2f13c847674ffeb2fa54718201786aa...

Cheers,
The MERGE Rx Team

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