In order to create trusting and lasting relationships with your customers, your content must be meaningful.

In today's day and age, EVERYONE has a voice and if your firm does not provide the content your customers are looking for, they WILL tell you. Meaningful content not only keeps a loyal brand following with your customers, but also creates the opportunity for your firm to be a trusted source of information for other professionals in the same field who can validate what you are saying. It really is a win-win situation. Jim Dayton explains the importance of content and how it can be used to engage your customers in the conversation:

http://blog.intouchsol.com/2009/08/social-media-is-your-content-worth.html

Cheers,
The MERGE Rx Team