Frequency and Quality of your Engagements

Physicians are no longer picking up marketing material, but they are going online to get answers for their questions. Have you established a strong enough presence to reach those users and capture and track those interactions? Most sites are still acting like online brochures and lack interactive functionality to truly create a lasting experience for either the user or deliver the reporting needed. This has led to a disconnect between technology providers and brand managers in understanding how advanced their current web offering is.

The Current Market:

• Up to 200 pharmaceutical representatives are calling on a high prescribing doctor
• Traditional methods of marketing are less effective
• The physician is now referring their patients to Web information sources to augment the short time spent during the patient/physician consultation
  

Influence of the Web

Traditional tools such as direct mail and representative interactions have less effect than they once did. In many cases physicians have piles of marketing material from pharmaceutical companies that they have never read nor have intention to read. MERGE allows you to get out of pile of unread material and have your message viewed and understood by the people that need about new treatment options.

As a Brand Manager Ask Yourself the Following Questions:

• Do I have a unified view of all of my marketing activities ?
• Does my current marketing mix make best use of my resources?
• Do I understand how my non-web activities affect readership and sign-up ?
• Do you track and use information collected from users on your site to re-align messaging?
• Are multiple people able to add content and information or is there a bottleneck in your process?

Go beyond simply just an online brochure and create a truly interactive conduit to communicate and understand the needs of medical professionals.