Campaign Management

Execute a tactical campaign using our campaign management and track and manage results locally. MERGE allows you to easily manage all of your campaigns. Managing marketing campaigns efficiently requires that you have control over creative content so that you can easily store, access, and reuse your creative and marketing materials. Creative managers can have all creative content stored in a central repository for easy access, reuse, and distribution.

MERGE allows you to manage all the key details centrally and in a controlled fashion.

• MERGE Rx allows you to manage multiple campaigns
• Campaigns can be integrated and managed via the web
• Web Forms and CRM records can be managed centrally
• Easily segment web and campaign activity

Closed-Loop Marketing

Our closed-loop marketing automation application, MERGE Marketing automation, empowers you to manage multichannel campaigns and provide up-to-date messaging to sales. Lead hand-off is automated to ensure that no opportunity is missed and all possibilities are cultivated. MERGE ensures that you can effectively manage the flow of leads while offering:

• Improved interaction and personalization for users
• Real-time updates to all necessary stakeholders
• Central repository for tracking and managing ongoing leads

Key Benefits

• Set custom triggers to manage repeatable processes to ensure all stakeholders are informed
• Manage requests from prospects appropriately and in a timely fashion
• Eliminate time intensive manual activities to the process