Customer Segmentation

Deliver customized messaging based on customer segmentation, thereby increasing the performance of marketing efforts. Using our systems you can uncover smaller and smaller segments of customers and then produce communication and educational programs focused on them. Faced with an increasingly difficult operating environment, pharmaceutical companies are seeking ways to establish close and sustainable relationships. Market segmentation ideal for identifying and influencing target groups. Using MERGE Rx fine-grained segmentation, personalisation, knowledge sharing and experimentation can be deployed in 'conventional' pharmaceutical marketing.

MERGE Rx allows you manage intuitive market segmentation. By dividing your market into distinct subsets (segments) that behave in the same way or have similar needs, you can segment your message more effectively so you can generate a higher response rate to your campaigns.

MERGE Rx makes it possible to take this data and quantify each doctor's unique responsiveness to details and samples for a brand. This data can be used as just another segmentation tool.

Key Benefits

Market Segmentation allows for greater customer retention and higher quality engagements with your customers or clients. Subsequently you could deliver the right message at the right time to shorten your sales cycles and maximize you revenue.

Deliver Personalized Messaging - MERGE Rx allows you to effectively manage user experiences with personalized messaging and campaigns. Learn more about delivering a personalized message.

Measure and Track the Effectiveness of Segmented Versus General Campaigns - Quickly gather and track information on your segmented campaigns. Understand and review how your message resonates with different groups. Learn more about tracking your interactions.

Measure and Test Different Messaging - Organize and portfolio segments to understand which messages each segment responds to each defined group.