Improve your Interactions

Improve the quality and duration of interactions with physicians, Key Opinion Leaders (KOLs) and other medical professionals. Traditionally, the focus of many organizations was just achieving a pure volume of calls or interactions. Marketing organizations achieved this by increasing the number of representatives for an area to saturate the market. This trend is characterized by many as the pharmaceutical representative arms race, where each group tried gain higher levels of access and reach into their target audience. The subsequent effect was that the qualities of those interactions were greatly decreased and the information exchanged during those interactions was of little value. Take advantage of MERGE Rx's solution and dramatically increase the quality of your interactions with the medical community.

Physicians are branching out to new and different sources for treatment information. Trends are indicating more doctors are performing research online and getting information via electronic means by either communicating with their peers or performing research online. MERGE Rx web offering allow you to take advantage of these trends and go beyond traditional offerings to improve the quantity and quality of your interactions.

MERGE Rx allows companies to leverage data in new and creative ways to uncover smaller and smaller segments of customers and then to produce communication and marketing focused on that segment. MERGE helps you uncover the segment, devise a means or channel in which to reach them and then closely monitor the results. 

Key Benefits

Support your representatives with new tools - MERGE allows you to optimize the effect of your existing team by offering them new tools to reach out and improve interactions. With MERGE, your representatives can reach their audience through different means and track the results. This can help your team become more effective and achieve their respective metrics.

Access the market through different channels - For organizations looking to diversify their marketing approaches MERGE allows a completely self sufficient channel. Improve the reach into the market by using multiple channels. Multi-channel marketing has become a necessity for brand managers. Coordinating campaigns through the MERGE Rx platform is seamless. You can easily track the effectiveness and traction of your campaigns using campaign management.   Learn more about Campaign Management

Learn from past interactions - Learning from past interactions is the key to improve future ones. MERGE Rx allows you to capture your information, segment interactions and groups and understand trends. Learn more about Customer Segmentation.  With MERGE Rx you can track the effectiveness of both the medium and the message.

Understand the effectiveness of your marketing medium - One of the largest challenges facing brand managers is gaining a larger view of their entire marketing portfolio. Each portfolio is made up of a series of initiatives involving traditional methods such as direct mail or face to face selling and non-traditional forms like non-personal and multichannel selling. Through the MERGE Rx portal brand managers can understand the effectiveness of each medium. By understanding the effectiveness of each medium, brand managers can better allocate resources towards specific future campaigns.

Understand message consumption - For brand managers understanding how their message resonates with physicians is of key importance. MERGE Rx allows you to track which messages are widely viewed. Our reporting quickly illustrates which messages are resonating in the market and which need to be changed. Learn more about MERGE Rx's interactive analytics.

Advisory Board interactions - Interactions go beyond representative communications with medical professionals, MERGE Rx provides the tools necessary to host virtual advisory board meetings. Consider the implications of having a major event immediately after an annual advisory board. How difficult would it be to assemble your advisory board and attempt to come to a resolution of this major event. MERGE Rx provides you a platform to quickly assemble your team and determine the appropriate next steps to address your major event. MERGE Rx helps capture and track the contributions of each individual and tie that back to a reference able record for each user.