Integrated Analytics

MERGE Rx Analytics is a critical component to helping your company compete more aggressively. Typically, organizations face significant challenges taking endless amounts of data and turning that into actionable information. Our analytics tools play a critical role in sorting and prioritizing that information so that executives and managers can make appropriate decisions. Traditionally, organizations have relied primarily on multiple analytics tools.

This has led to a series of issues for many organizations, collecting and sorting through multiple views of data. MERGE ensures all the data you need to make the right decision is in one place.

MERGE Provides a solution that promotes:

• Greater Reporting Flexibility
• Provides a direct view of your site and campaign and effectiveness

Key Benefits:

Gain a True Understanding of the Impact of your Campaigns - Track and measure multiple campaigns and initiatives from one location. At a glance review and manage campaign effectiveness. Whether it be an individual campaign or a broad portfolio MERGE Rx analytics allow you to drill down and understand how effective your campaign.

Indentify Common Activities Before they Become a Trend - Hindsight is 20/20, never rely on hindsight again and spot trends before they impact your organization. Gain insight on trends and make effective decisions.

Generate Path Reports to Understand the Habits of your Users - Go beyond the standard analytics and truly understand how users view content. MERGE Marketing Analytics allows you to manage personalization options to ensure lower drop off rate and optimize part of your site or campaign.

Increase Web Site Conversion - Optimize conversion rates for each page, path and conversion scenario. With advanced web analytics visualization, you'll be able to transform complex data into easy-to-interpret reports.

Continually Improve Search Engine Marketing - Monitor Search Engine Optimization (SEO) and  Pay-Per-Click (PPC) results, drill down into your web site stats by search engine and phrase.